Engagement Skills Training for Security Professionals

Our engagement skills training helps you influence two quite different audience types. In both cases, you are aiming for an outcome that is satisfactory for all involved parties and which reflects your organisation in a good light. At worst, you want to ensure that you minimise any potential harm. This can only be achieved if you are ready for any kind of engagement. Here’s a bit more detail on each kind of encounter:

Media skills: Learn how to encourage positive stories and suppress negative ones when talking to journalists.

Duration: Up to one day (depends on delegate numbers)
Audience: Media-facing personnel

The media can be dangerous in the event of a notifiable security incident. They can harm your reputation simply by reporting what your spokespeople (authorised or not) say. This can lead to financial consequences both in terms of customer loss and company valuation. Media Skills Training enables staff to neutralise the threat at worst and deliver positive messages at best. The aim of the training is to enable spokespeople to achieve a win/win result with the journalist.

Media Skills Training enables you to:

  • understand the interviewer and control the process.
  • understand and counter their tricks.
  • deliver publishable messages for a win-win outcome.

“Delivers the best picture ever of how journalists think and behave – really powerful”VP
“The practice will arm you for any possibility in media briefings.”PR Director


Stakeholder Skills: Learn how to handle sensitive discussions successfully.

Duration: Up to one day (depends on delegate numbers)
Audience: Stakeholder-facing personnel

Stakeholders whether internal (e.g. board members) or external (e.g. sensitive customers) can present a formidable audience for spokespeople who have to report on security incidents. The conversations can become awkward and an untrained person can easily lose control. Stakeholder Skills Training enables your staff to quietly control such meetings and bring everyone to a positive frame of mind.

Stakeholder Skills Training enables you to:

  • Understand people’s attitudes, personalities and behaviours
  • Shape yours to create better outcomes for all encounters

“Easy to follow, good mix of diagrams and exercises”IT leader
“Simple and intuitive tools to understand and decode people’s behaviours”Graphical Designer


It’s worth noting that, as a by-product, either course (and they are quite different) further benefits the attendees by enabling more successful interactions and relationships inside and outside the work environment.

Please contact us – info@estime.co.uk – for further information.